Why Price per Square Foot is NOT a Good Rule of Thumb

June 11, 2025

In the ever-evolving world of home renovation and new home building, price per square metre costing has long been a go-to metric for homeowners and builders alike. However, it has become increasingly evident that relying solely on this metric is an oversimplification of the complex factors that influence construction costs. Here, we delve into the history behind why price per square metre is so popular, and why it may not be the most accurate, effective or relevant guide for your home renovation or new home build.

The Changing Landscape: Why Cost per Square Foot is NOT a Relevant Guide Today

In the ever-evolving world of real estate and construction, price per square foot has long been used as a quick reference to gauge the cost of a property. However, this simplistic metric no longer provides an accurate reflection of the true value or cost of a renovation or new build. In the blog, we delve into the history behind why price per square foot is so popular, and why it may not be the most accurate, effective or relevant guide for your home renovation or new home build.

The Historical Perspective: The Rise of Price per Square Metre

The quest for a standardised metric to evaluate construction costs can be traced back to a time when simplicity was key. The price per square metre approach emerged as a seemingly straightforward way to compare the cost of different construction projects. Its simplicity appealed to homeowners, builders and suppliers, providing a quick and easy method to estimate the financial scope of a project. This metric became a widely accepted rule of thumb, guiding countless decisions in the home construction industry. 

Many project (or volume) home builders still advertise cost per square metre as a way of comparing their selection of home designs. They work off standardised plans that may offer tiers like Basic, Mid-range and Luxury which will factor in specific materials and finishes for the home to be built on a flat block in a given location. This method of pricing can simplify the process when deciding which of the project home designs may best suit your budget and design aspirations. 

Even today, shoppers are accustomed to comparing items like tiles, carpet and flooring on a price per square metre basis. This is a simple comparison when you are only looking at flooring material, however, the cost of installation may vary greatly depending on the shape of the room, the condition of the existing floors, the pattern you want, and the materials you’re working with (e.g. – it will be cheaper to lay large format tiles compared to small intricate mosaics). Here’s where the complexities start creeping in. 

Quality of Materials: The Foundation of True Value

One of the biggest flaws in using price per square foot as a rule of thumb is that it fails to account for the quality of materials used in construction. A home built with premium materials like exotic hardwoods, custom stonework, and high-end finishes will naturally have a higher cost per square foot compared to one constructed with standard materials. However, this doesn’t mean the home is overpriced; it simply reflects the value embedded in the quality and durability of the build.

For instance, consider two homes of the same square footage: one has luxury quartz countertops and imported Italian tile, while the other features laminate and standard ceramic. The price per square foot metric would suggest they are comparable, yet the intrinsic value and longevity of these homes are worlds apart.

Customization and Design Complexity: Crafting Uniqueness

At Bamkoles Design Build, we believe that every home should be a reflection of the client’s unique lifestyle, preferences, and needs. Customization is at the heart of what we do, and this complexity is not captured in a simplistic price per square foot measurement. When you’re creating a custom home, elements like bespoke cabinetry, custom millwork, or unique architectural features add to the overall cost but also elevate the property beyond the ordinary.

A custom-built home is not about cramming in the most square footage for the least amount of money. It’s about thoughtful design and intelligent use of space. A smaller home with a unique, custom layout can be more valuable and functional than a larger, generic one.

Labor Costs and Skill Levels: The Human Element

The craftsmanship involved in a custom build is another critical factor that price per square foot overlooks. Skilled labor, especially in today’s market, comes at a premium. Master carpenters, stone masons, and artisans who are capable of executing complex designs bring a level of expertise that affects the overall cost. You’re not just paying for time; you’re investing in a skill set that transforms your vision into reality.

Bamkoles Design Build employs only the finest craftsmen, ensuring that every detail—from the curvature of a staircase to the intricate tile work in a bathroom—is executed to perfection. This level of expertise doesn’t come cheap, but it guarantees a home that is truly one-of-a-kind.

Types of Rooms and Their Functions: Beyond the Basics

Another critical oversight of the price per square foot metric is that it treats all square footage equally, ignoring the functional and aesthetic variations between different types of spaces. The cost to build a kitchen or bathroom, with all their plumbing, electrical, and cabinetry needs, is significantly higher than a simple living room or bedroom.

A home with multiple high-end bathrooms, a gourmet kitchen, and specialized rooms like a wine cellar or home theater will naturally have a higher cost per square foot than one without these features. These distinctions are crucial, especially in custom builds where every room is tailored to the client’s specific desires and needs.

Technology and Energy Efficiency: Investing in the Future

Modern custom homes are often equipped with cutting-edge technology and sustainable building practices. Smart home systems, solar panels, and energy-efficient HVAC systems add to the initial cost but provide long-term value through energy savings and increased home automation.

Bamkoles Design Build incorporates the latest in building technology to ensure your home is not just beautiful but also future-proof. While these enhancements raise the cost per square foot, they contribute to a lower overall cost of ownership and a more comfortable living environment.

Geographic Variance: Location Matters

Construction costs can vary dramatically based on geographic location, due to differences in labor availability, local regulations, and even the cost of transporting materials. A custom home built on a challenging site, such as a steep slope or a remote area, will incur additional costs that are not reflected in a simple square footage calculation.

Bamkoles Design Build understands these nuances and works closely with clients to navigate the complexities of building in diverse locations. Our team provides a detailed cost breakdown that goes beyond square footage to account for every unique aspect of your project.

Bamkoles Design Build: A Unique Approach to Pricing

At Bamkoles Design Build, we reject the one-size-fits-all approach to pricing. Our process begins with an in-depth consultation to understand your vision, needs, and budget. We then create a comprehensive pricing model that reflects the true scope of your project—factoring in everything from material quality and design complexity to labor costs and geographic challenges.

We believe in transparency and value, providing you with a clear understanding of what your investment will achieve. This holistic approach ensures that your budget aligns with your expectations, delivering a home that is not only stunning but also built to last.

Conclusion

Relying on price per square foot as a measure of value is an outdated and flawed approach, particularly when it comes to custom homes. For those seeking a truly bespoke experience, factors like material quality, design complexity, and craftsmanship are far more significant indicators of value. Bamkoles Design Build is committed to providing a pricing model that reflects the unique nature of each project, ensuring you receive a home that is worth every dollar invested.

Partner with us

When you engage Bamkoles, we see it as partnership. Whether you are looking to buy a Bamkoles home or design and build your own, we are here to listen, understand your needs and work with you to transform your dream into a reality.
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